MSU 9 Point Integration Plan:  “Be A Part Of It!”

1.  From an official perspective …

         In-game features

         Halftime entertainment/activities

         Promotions and sweepstakes

         Game day sponsors

2.  From the Media Perspective …

         Bear Vision – video impressions

         Regional Sports Television - :30 sec spots

         Bears Radio Network - :30 sec spots

         Brand advertising

         Printed Media – ad placements

3.  From a relevant perspective …

         VIP access

         Bear coaches shows

         The Bears Sports Talk Show … in show branded feature

4.  From a lifestyle perspective …

         The Bears Den

         Blue and orange

         Tailgating and RV’s corps

5.  From a Consumer perspective         

         Co-branding with local businesses

         Promotions and sweepstakes

         Merchandising

         Bounce-backs

6.  From a passionate perspective

         Opportunities to connect to the team (i.e., win a trip, dinner with the coach, etc.)

7.  From an interactive perspective …

         Morganstatebears.com

         Fan challenges (i.e., win a scholarship)

         Chat rooms with the Bears

         Streaming opportunities (Internet)

8.  From a insider perspective …

         Display ads in school newspaper

         Campus viewing parties

         Vending opportunities

         Fundraising opportunities

         Fan connecting opportunities

9.   From an awareness perspective …

            Bear press conferences

            Coaches tours to promote

            Media kits and announcements

            Public Relations Planning

            Community Outreach with teams